macochee
case study
Hope for the Future
Rady Children's Health is the only hospital in the San Diego area dedicated exclusively to pediatric health care and the region’s only designated pediatric trauma center. Through mission-driven filmmaking inspired by experiences of patients and families, this EMMY Award winning campaign catalyzed awareness, support, and engagement for Rady's Lighting the Way seasonal giving campaign.
New Treatments
Objective: Connect supporting community to the impact of their investment in a healthier future for every child and demonstrate the essential role donors play in enabling innovative treatments.
Expanded Access
Objective: Present the critical role financial support plays in expanding access to compassionate, life-changing care, ensuring more children and families receive hope and healing when they need it most.
Better Outcomes
Objective: Inspire financial support of Rady Children's Health by presenting the real lives of children and families who have experienced the transformation from uncertainty into better recovery outcomes.
Testimonial
If it weren’t for you, we would still be limited by our own understanding of storytelling opportunities. You changed that for us...I told you when you were shooting that you were meant to do this for us, and now I am even more sure of it. Thank you for bringing your heart and soul into this. I can’t wait to see what we do together next!
Irena Boostani
Rady Children's Health
San Diego
